CODE OF ethics

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Overview

Flipside AI is a pioneer and leader in labeling solutions for computer vision and perception,

specializing in applications for autonomous vehicles (AV), advanced driver assistance systems

(ADAS), and robotics. As a trusted partner to both customers and labelers, we operate a

business process outsourcing (BPO) service to deliver high-accuracy, secure, and ethical data

labeling.

With ISO 9001 (Quality Management Systems) and ISO 27001 (Information Security

Management Systems) certifications, Flipside AI underscores its unwavering commitment to

excellence, security, and ethical operations.

Mission

At Flipside AI, our mission is to empower organizations with precise, scalable, and efficient AI

data labeling solutions. By combining cutting-edge AI technology with human intelligence, we

aim to bridge the gap between humans and machines. Our focus is on delivering the highest

quality data labeling services, enabling our clients to unlock the full potential of their AI and

machine-learning initiatives, and make smarter, data-driven decisions.

Vision

Our vision is to be the global leader in ethical AI data labeling solutions, enhancing the

capabilities of machine learning and AI models. We aspire to make AI and machine learning

accessible to organizations of all sizes, enabling them to solve complex problems and drive

innovation.

We are committed to continuous innovation, leveraging advancements in AI technology to

deliver efficient, reliable, and scalable data labeling services. By doing so, we aim to help our

clients realize the transformative potential of their AI initiatives.

Core Values

1. Quality

We are dedicated to delivering exceptional data labeling services, tailored to the unique needs

of our clients, and ensuring accuracy, consistency, and reliability in every project.

2. Innovation

Continuous innovation is at the heart of our approach. We leverage the latest advancements in

AI technology to provide cutting-edge, efficient, and effective data labeling solutions.

3. Collaboration

We believe in fostering a collaborative culture that values teamwork, open communication, and

mutual respect among employees, clients, and partners.

4. Integrity

We adhere to the highest standards of ethics, transparency, and accountability, building trust

and credibility with all stakeholders.

5. Customer-Centricity

Our clients’ goals are our top priority. We strive to exceed expectations by providing

personalized, responsive, and attentive service.

6. Accountability

We take full responsibility for our actions and outcomes, consistently evaluating and improving

our performance to achieve excellence.

7. Privacy and Security

We are deeply committed to safeguarding data privacy and security. By adhering to rigorous

security protocols and compliance standards, we ensure that all data entrusted to us is handled

with utmost care.

8. Workplace Health & Safety

The safety and well-being of our employees and visitors are paramount. We maintain robust

health and safety guidelines to ensure a secure working environment for everyone.

9. Conflict of Interest

We uphold mutual trust between the company and its employees. We expect all team members

to act in the organization’s best interests, avoiding conflicts of interest that could undermine our

mission or compromise the company’s values.

10. Compliance with Laws and Regulations

We are steadfast in our commitment to comply with all applicable laws, rules, and regulations.

Legal and ethical compliance forms the foundation of our decision-making and operations.

A Message from Our CEO

"At Flipside AI, we are driven by a commitment to innovation, integrity, and excellence. Our

mission and vision reflect our unwavering dedication to bridging the gap between human

intelligence and machine learning. By fostering a culture that prioritizes quality, security, and

collaboration, we continue to empower organizations to unlock the full potential of their AI

initiatives. Together, we are shaping a future where ethical AI drives meaningful change."

Anthony de Luna

President and CEO